Thank you for visiting TheEssentialBS.com. TheEssentialBS.com is committed to protecting consumer privacy online. We believe that greater protection of personal privacy on the Web will not only protect consumers, but also increase consumer confidence and ultimately their participation in online activities.
The purpose of our policy is to inform you about the types of information we gather about you when you visit our site, how we may use that information, whether we disclose it to anyone, and the choices you have regarding our use of the information.
At TheEssentialBS.com you can visit many pages on our site without physically taking any steps to provide information. Like most Web sites, we do collect information automatically and through the use of electronic tools that may be transparent to our visitors. This section provides information about the information we collect and how the technologies we utilize work.
We use “cookies.” The cookies we place on your computer are very small text files that uniquely identify your browser and may be sent to your computer or mobile device. They are stored on your hard drive and communicate with our servers only when you are visiting our websites.
We collect information regarding the Internet browser, computer, tablet, mobile phone, smartphone or other device utilized to access TheEssentialBS.com to ensure that TheEssentialBS.com is optimized for those devices.
Internet browsers automatically transmit information such as the URL of the website you just came from and the Internet Protocol (IP) address and the browser version of your computer. This information is utilized to optimize TheEssentialBS.com.
On some of our mobile applications, we may (or may enable a third party to) request your geolocation information. If allowed, we (or the third party) may use this information to supply you with location-specific advertisements, offers, and functionality.
Additionally, we may (or may enable a third party to) capture geolocation information (such as IP address data) when you access TheEssentialBS.com, and may use that geo-location information to targets ads, offers and functionality.
We use third party information, reports and analysis about the usage and browsing patterns of users of TheEssentialBS.com. We allow the third party analytics companies to include web beacons and cookies on TheEssentialBS.com.
The collected information includes search terms, search parameters, click-throughs by users, and other similar information. We utilize this information to improve TheEssentialBS.com and make sure we are delivering relevant content to our users. The Analytics we use do not identify individual users of TheEssentialBS.com.
We may also automatically log certain anonymous information about visitors to TheEssentialBS.com, including, but not limited to, where the user came from to visit our site,
IP address, search terms utilized, browser type and a reading history of the pages viewed.
We (or our third party partners) may use web beacons. Web beacons communicate information from your Internet browser to a web server. We (or our third party partners) use web beacons for a variety of purposes, including to analyze the use of TheEssentialBS.com and in conjunction with cookies to provide content and ads that are more relevant to you.
As new technologies develop we may implement and/or test them on TheEssentialBS.com. We only utilize technologies as permitted by law.
We will use your information only as permitted by law. We use the information we collect to: optimize TheEssentialBS.com, including ensuring that the site is accessible to your device; ensure the site is available in the appropriate language; customize the advertising and content available to you; improve our product offerings and services; optimize our marketing campaigns; conduct research; supply our third party partners with aggregate and/or anonymous information to help them enhance their own products, data, or analytics; and provide anonymous reporting for internal and external clients.
As we continue to develop our business, we may sell, buy, merge or partner with other companies or businesses. In such transactions, user information may be among the transferred assets. We may also disclose your information in response to a court order, at other times when we believe we are reasonably required to do so by law, in connection with the collection of amounts you may owe to us, and/or whenever we deem it appropriate or necessary to give such information to law enforcement authorities. Please note we may not provide you with notice prior to disclosure in such cases.
TheEssentialBS.com expects its partners, advertisers, and third-party affiliates to respect the privacy of our users. However, third parties, including our partners, advertisers, affiliates and other content providers accessible through our site, may have their own privacy and data collection policies and practices. For example, during your visit to our site you may link to, or view as part of a frame on TheEssentialBS.com page, certain content that is actually created or hosted by a third party. Also, through TheEssentialBS.com you may be introduced to, or be able to access, information, Web sites, advertisements, features, contests or sweepstakes offered by other parties. TheEssentialBS.com is not responsible for the actions or policies of such third parties. You should check the applicable privacy policies of those third parties when providing information on a feature or page operated by a third party.
We use third-party advertising companies to serve ads when you visit our Web site. These companies may use non-personal information (i.e., information that does not include your name, address, email address or telephone number) about your visits to this and other Web sites in an effort to provide advertisements about goods and services that may be of interest to you. To learn more about third-party advertising or to opt-out of such advertising, you can visit both the Network Advertising Initiative and the Digital Advertising Alliance.
In addition to the above, we have implemented at TheEssentialBS.com certain “Google Analytics” features that support display advertising, including re-targeting. Visitors to TheEssentialBS.com may opt out of Google Analytics, customize the Google Display Network ads by using the Google Ad Preferences Manager and learn more about how google serves ads by viewing its Customer Ads Help Center. If you do not wish to participate in Google Analytics, you may also download the Google Analytics pt-out browser add-on.
If you wish to subscribe to our newsletter(s), we will use your name and email address to send the newsletter to you. In order to qualify to receive our newsletter(s) you will be required to confirm your service request by clicking a confirmation link sent to the e-mail address provided. By confirming your e-mail address, you will begin to receive newsletter(s) from us until such time that the service is discontinued or you choose to unsubscribe. If you wish to unsubscribe from our newsletter(s), click the “unsubscribe” link at the bottom of the newsletter(s). You can also update your name or email address by clicking “preferences” link at the bottom of the newsletter(s). Our newsletter(s) may include advertisements and promotional materials that we deem relevant to you.
The information we collect in connection with our newsletter(s) is used expressly to provide the services requested. It is not shared with other organizations for commercial purposes. We will never sell or rent your email address for any reason.
TheEssentialBS.com is a wholly-owned subsidiary of Bonfire Publishing Group. We share information we collect with Bonfire Publishing Group to better understand our users and to improve the content delivered across the Bonfire Publishing Group network.
TheEssentialBS.com does not knowingly solicit or collect information from visitors under thirteen (13) years of age. TheEssentialBS.com encourages parents and guardians to spend time online with their children and to participate and monitor the interactive activities of their children.
We may disclose information if we are required to do so by law or we in good faith believe that such action is necessary to (1) comply with the law or with legal process; (2) protect and defend our rights and property; (3) protect against misuse or unauthorized use of our websites; or (4) protect the personal safety or property of our users or the public.
Visitors to TheEssentialBS.com from outside the United States will have their data transferred to and stored in our servers in the U.S. By using TheEssentialBS.com, international users are consenting to our use and collection of their data as described herein.